You’ve scheduled your webcast and developed your content, but it won’t matter how good your webcast is, if no one shows up. Set yourself up for success by learning about the best practices for promoting your webcast as industry expert David Pitta presents:
Tips for developing your e-mail list, messaging, and template. Plus, a few techniques for optimizing copy and measuring impact
Strategies for leveraging social networks, bookmarking, and the BrightTALK community
Best practices for introducing additional marketing assets and call-to-action techniques with event embedding
A guide to planning and executing a promotion strategy for before and after the event
Tactics for expanding your audience through PR with media alerts and outreach to blogs