One hard lesson is the time and frustration of establishing a story. In the case of this site, the story has a particular audience that search out tips for improving presentations and would require a web domain that resonates with that group. It wasn’t until I realized my access to this domain that I understand the crime of stale domains.

In this (sometimes cruel) web world – a stale domain never develops into a white sandy beach. It rots until you give up the real estate or lose interest paying the yearly property taxes. This site has sat idol for quite some time awaiting it’s deck chairs and cabanas. It’s a loss because during that time it could have been developed into something special, or at least more than a landing page.

In an effort of property development, this space will now serve stories about a passion: The Art of Presentation. Crafting the stories, visuals, and delivery that inspires, informs, or persuades your audience. In a way, it was the original focus on this domain, albeit on a different scale. Regardless, let’s settle in and swap some stories.